SO... Facebook and Instagram are down again.
I've learned not to take social media so seriously. Just because it goes away (or one day will) doesn't mean my valued connections go away.
If you're freaking out because Facebook and Instagram are how you primarily receive clients and money, here are a three things you can do right now:
1. Send an email to your subscribers and community acknowledging what's going on. Like this one I'm sending to you right now.
Creating points of connection reminds your community they are loved and safe. I appreciate YOU and I want you to know that you can run a business without Instagram and Facebook. Let them know where they can connect with you in the meantime.
2. Evaluate the role of social media in your business.
What would it mean for you to shift and pivot?
Are there other platforms you want to be on?
Do you want to start writing blog posts or develop an email list so that your business feels truly sustainable?
Remember, SEO (Search Engine Optimization) is still applicable and does really well today - Search engine examples - Google and Pinterest.
Understanding your business 'backbone' and recognizing key support structures will help stabilize your nervous system as social media develops over time.
3. Look at new opportunities for in-person experiences. Here in Florida, I can host hypnotherapy outside, I can rent out local spaces and meet in-person clients. You may consider looking for a monthly space to rent out and joining local entrepreneurial groups to feel connected.
Getting outside of your social media comfort zone allows you to meet clients in physical places (while social distancing) and expand your network to folks more locally.
Thank you Mercury Retrograde for pivoting us in another potential direction, or preparing us for rebuilding ;)
In love and community,
Ways to Work With Me: www.kayleyrobsham.com/links