SO... Facebook and Instagram are down again.
I've learned not to take social media so seriously. Just because it goes away (or one day will) doesn't mean my valued connections go away.
If you're freaking out because Facebook and Instagram are how you primarily receive clients and money, here are a three things you can do right now:
1. Send an email to your subscribers and community acknowledging what's going on. Like this one I'm sending to you right now.
Creating points of connection reminds your community they are loved and safe. I appreciate YOU and I want you to know that you can run a business without Instagram and Facebook. Let them know where they can connect with you in the meantime.
2. Evaluate the role of social media in your business.
What would it mean for you to shift and pivot?
Are there other platforms you want to be on?